three people sitting on chairs on a stage with a red rug and a backdrop that reads 'the fold'
Photo: Ben Fagan

MediaFebruary 25, 2025

The Fold: Will Substack save journalism? Or destroy it?

Staff writers
three people sitting on chairs on a stage with a red rug and a backdrop that reads 'the fold'
Photo: Ben Fagan

Two of New Zealand’s most successful Substackers join Duncan Greive for The Fold: live in Wellington.

Duncan Greive is joined by two of New Zealand’s most successful Substackers in Bernard Hickey (The Kākā) and Lucy Blakiston (Shit You Should Care About) on stage in Wellington as part of the Fringe Festival. They explore the origin stories of their brands, while delving deep into their relationship with institutional media and the different incentives of a paying audience versus advertising.

Follow The Fold on Apple Podcasts, Spotify or wherever you listen to podcasts.