Media strategist, advisor and author Kevin Chesters joins Duncan Greive for a deep dive into advertising, creativity and the demise of the monoculture ahead of his appearance at AXIS Speaks in Tāmaki Makaurau.
Kevin Chesters has 30 years of experience leading strategy on both agency and client sides, serving as CSO at W+K London, Dentsu, and Ogilvy, as well as Head of Strategy at BT, the UK’s equivalent of Spark.
He joins Duncan Greive on The Fold as part of The Spinoff’s 2025 partnership with the Comms Council. The pair cover off Chesters’ career, what drew him to advertising, dig into the challenge of creativity after the death of the monoculture, and, inevitably, about what AI will do to creativity.
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