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MediaJanuary 21, 2025

The Fold: On Meta going Maga, TikTok’s perilous future and NZ media in 2025

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Anna Rawhiti-Connell joins Duncan Greive to recap a big month for social media, and make some predictions for the year ahead.

You could say it’s been an epochal month in the geopolitics of social media. As The Fold returns for 2025, The Spinoff’s resident social media philosopher queen, Anna Rawhiti-Connell, joins Duncan Greive to talk about Meta’s hard pivot into the Maga worldview, and what that might mean for audiences and advertisers. They also examine the fraught status of TikTok in the US, and think about how it might play out. Finally they look at Shayne “Media Insider” Currie’s 25 predictions for 2025, and make their own predictions based on his predictions. All that, plus very quick hits on Luke Combs and SailGP.

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